Thread Journal

Spotlight on Our Spool: The Smith-Kingsmore Syndrome Foundation

A conversation with Kristen Groseclose, President and Co-founder of the SKS Foundation

Thread Strategies had the pleasure and honor of working with the SKSF team through the Chan-Zuckerberg Initiative’s (CZI) Rare as One grant program. In this Spotlight on our Spool, we are delighted to speak with Kristen Groseclose, President and Co-founder,

Loree Lipstein

October 25, 2022

What’s New (or Not) in Foundation Fundraising

A helpful summary of the good news, not-so-good news, and no news of foundation fundraising

While the interrogation of the power dynamics in funder-grantee partnerships isn’t new, what is new since the COVID pandemic is the number of foundations actually changing their support models. In the May 2022 edition of the Chronicle of Philanthropy, the lead article explored the changes (and oftentimes,

Holly Richardson

October 3, 2022

When Was Your Last Staff Retreat?

Especially after the last few years, take time to reconnect to your work and with your team.

On Monday, September 12th, the Thread team will brave the current dysfunctional state of airline travel, take to the skies, and gather in Tampa, Florida for our first in-person staff retreat since October 2019.

We’re grateful for this opportunity to come together as a team.

Holly Richardson

September 7, 2022

Work the Process: The 6 Essential Phases of EOY Campaign Planning

All EOY campaigns that successfully meet their goals share something in common: they work the process.

Each November and December, fundraisers at nonprofits large and small are consumed by the End-of-Year (EOY) giving season. In these two months alone, many organizations raise as much as 30% of their annual philanthropic income. With so much revenue at stake,

Holly Richardson

July 20, 2022

Spotlight on our Spool: Christina Roberts

The Thread team has grown yet again!

When I prioritize the things that give me joy, such as interior decorating, baking, or listening to music, I’m more inspired to think beyond traditional fundraising while still honoring best practices.

One of Thread’s core values is to be a Proactive Team for our partners.

Holly Richardson

July 20, 2022

9 CRM Essentials to Cook Up Success

Above and beyond the ability to track donor and donation data, there are 9 key ways your CRM needs to work for you.

While nonprofits everywhere would likely rejoice if there were, there is no one secret sauce to fundraising. Every organization uses a different recipe to achieve its fundraising goals. What comes out beautifully in one kitchen can be a disaster in another.

Holly Richardson

June 14, 2022

Spotlight on Our Spool: NEW Thread Directors Mackay Gunn and Andrew Edwards

Meet Thread’s newest team members!

Thread supports many of our partners with hiring new team members; it’s some of our favorite work. It thus felt like coming full circle when in early 2022 we got to apply our hiring best practices to our own talent search!

Holly Richardson

April 20, 2022

When Fundraising Best Practices and Experimentation Work Together: The 2021 Spool to Sphere Comparison

The Spool to Sphere Comparison is Thread's annual research, analysis, and action report focused on End-of-Year giving, the most lucrative and busy time for nonprofit fundraising.

We are very excited to share with you the 2021 Spool to Sphere Comparison. We are especially excited because this year marks the third anniversary of this report, meaning we are now in place to see how our Spool is evolving over time.

Holly Richardson

April 20, 2022

Who are Your Best Prospects to Become Recurring Donors?

Know your data to know your best prospects

If you’re working to build up a recurring giving program, one of your chief considerations is whom to ask. Recurring giving is attractive to lots of different people, but especially if you’re just starting out and building your recurring donor roster,

Holly Richardson

March 21, 2022

Understanding Direct Mail Fundraising: 7 Pros and Cons

Grant Cobb, Head of Marketing and Analytics at GivingMail, joins Thread to share a pros and cons list to see how direct mail stacks up in the digital age.

Many nonprofits have been wondering if direct mail fundraising is still an effective marketing option. With so much emphasis on digital fundraising channels, it’s easy to see why some nonprofits have begun to move away from direct mail. However, direct mail still has several benefits,

Holly Richardson

March 1, 2022