Thread Journal

Analysis and Adaptation: Executing Strong Fundraising Campaigns

A conversation with Daryl Byler, Development Director, DC Bar Foundation

Do a debrief after each campaign to assess what is working well (and should continue as is) and what needs tweaking.

Thread: The DC Bar Foundation executes multiple unique fundraising campaigns annually. What balance do you try to strike between refreshing your campaigns while also not totally reinventing the wheel each year?

Loree Lipstein

July 20, 2020

Segmenting: Your Superpower of Choice this Year

Your EOY campaign absolutely needs segmentation to be successful in 2020

There is so much community need competing for attention this year that personalization needs to be your most important priority for the 2020 EOY giving season

A common joke to emerge from living in a pandemic is that no one knows what day it is anymore.

Loree Lipstein

July 17, 2020

Corporate Partnerships – Moving Beyond Event Sponsorships

A roadmap for navigating the preferred new model of how corporations support community causes

Once upon a time, corporate funding for nonprofits came mainly in the form of sponsorship for special events, such as galas and walks, etc. Nonprofits set menus of available benefits at different price points, and companies supported an event at their desired level of brand exposure and budget.

Loree Lipstein

June 24, 2020

What You Should Learn from #GivingTuesdayNow

Whether you participated in it or not, #GivingTuesdayNow offers lessons for all of us

As we share some key takeaways from #GivingTuesdayNow’s overall performance, we have renewed confidence in our message that your organization will live to fundraise another day.

When GivingTuesday announced the special #GivingTuesdayNow campaign in reaction to the Covid-19 crisis,

Loree Lipstein

May 18, 2020

Three Hopeful and Helpful Reminders from the Great Recession

Thread Director Holly Richardson highlights three key takeaways from Nonprofit Quarterly's data analysis of the Great Recession

Remember when the economy fell apart back in 2008-2009? Hard to forget, we know. However, a new piece from the Nonprofit Quarterly makes the case that nonprofits weather economic storms better than our for-profit friends.

Interspersed with the anxiety of living through a pandemic are moments of wonderful levity.

Loree Lipstein

April 17, 2020

Using Video for Next-Level Relationship-Building

A conversation with the team at CauseVid

It’s simple. People give to people, and people engage with people they know. Video is more personal, communicative, and opens a dialogue better than most other modes of communication.

Thread: As fundraisers, we’re always focusing on storytelling.

Loree Lipstein

April 16, 2020

How Can We Help?

In these times of crisis, the Thread Strategies team is here for you, our community of partners and friends.

How can we help?

You can plan on hearing that question a lot from us over the coming weeks and months.

There’s so much we don’t know about how the Covid-19 crisis will resolve, but we do know it will upset nonprofits’ well laid plans for 2020.

Loree Lipstein

March 18, 2020

Protect Your Time: Setting Partnership Expectations

Thread Director Holly Richardson offers advice on how to structure external partnerships to ensure they are mutually beneficial

If it feels like your organization is having to work harder and harder to keep up its visibility in the nonprofit sector, that feeling is true. As reported by the National Center for Charitable Statistics, the nonprofit sector continues to grow at a boom pace – from 2005 to 2015,

Loree Lipstein

February 18, 2020

The Best Professional Development in the World

Thread Principal Tracy Shaw shares her reflections on professional development and the single best investment for driving a happy, successful career.

This past November, I was fortunate to attend Dreamforce, the “annual four-day event that brings together the entire Salesforce community,” also known as the largest tech conference in the world and the biggest party San Francisco hosts annually.

Loree Lipstein

January 20, 2020

Lessons to Breathe Easier in Fundraising

A conversation with Tony Brunswick, Executive Director, and Courtney Smith, Development and Communications Manager, at Art Enables

I breathe easier. Knowing that I’m not 100% responsible for all of our development efforts has made a significant impact on the level of stress and anxiety I felt about this aspect of my role….Having a team, even if it’s just a team of two,

Loree Lipstein

January 20, 2020