Thread Journal

The Names You Really Need to Know in Fundraising

As major and mega donors continue make news for their philanthropy, there are other names that matter to you more.

Especially as we fundraisers begin preparing for the EOY giving season, we can’t forget the importance of the small and mid-level donor in our planning and strategies. They are the bedrock of so many fundraising programs, and they deserve our attention and celebration just as much,

Holly Richardson

July 9, 2021

Spotlight on our Spool: Julia Campbell

A conversation with Julia Campbell, digital fundraising expert

Nonprofits still think of digital tools as primarily transactional. Send an email with a donate button, get money. Post on social media, get likes or clicks. They don’t see it for what it is – a powerful way to build a community around your cause,

Holly Richardson

June 3, 2021

Your First Step to Earning More Online Revenue

You’re already emailing. Now let’s do it better.

We’re all on a wave of increased revenue from digital sources. But to ride this wave to shore, you need to start improving your email fundraising game.


We trust that by now you’ve read the 2020 Spool to Sphere Comparison.

Loree Lipstein

May 25, 2021

Spotlight on Our Spool: Bessie Thibodeaux-Belcher

A conversation with Bessie Thibodeaux-Belcher, Chief Development and Marketing Officer, St. John's Community Services

By having the full picture, we can make better long-term strategic decisions on who to contact, what to ask of them and how best to contact them. And, most importantly, it helps us be able to talk with donors about their relationship with SJCS based on accurate information.

Loree Lipstein

April 13, 2021

It’s Here! It’s Ready! The 2020 Spool to Sphere Comparison

What small nonprofits need to know now to do better at EOY

This short report breaks down how community-based nonprofits, like the organizations that largely comprise the Thread community, or our “Spool” as we like to call it, fare against broader trends and best practices during the all-important end-of-year (EOY) giving season


Loree Lipstein

March 25, 2021

The REAL secret to successful fundraising

Donors notice the details of good administration. Do you?

In our experience, when nonprofits fall down in their fundraising, it’s often a function of poor operations. In their eagerness to raise the dollars needed to make their budgets, they don’t take the time to properly set their systems and train their people.

Loree Lipstein

February 26, 2021

Expanding the Definition of Successful Fundraising: Elevating DEI

A conversation with Marisa Stubbs, Director of Development and Communications, Critical Exposure

We need to talk about a donor’s/funder’s connection to the community, the collective. The work that we do is not only made possible by donors; it’s made possible by a full-on community of staff, partners, other funders, volunteers, board members,

Loree Lipstein

January 14, 2021

What We’re Trying to Do Better: Thread’s New Actions for DEI in Fundraising

Three concrete actions Thread is taking to do better

Over the past year, Thread has seen one conversation finally begin to get the serious consideration it has long deserved but not gotten: diversity, equity, and inclusion (DEI) in fundraising specifically.

Included in the job responsibilities of a fundraising consultant is the expectation to stay current on the conversations,

Loree Lipstein

January 13, 2021

A Cup of Gratitude

Thread 2020 Holiday Wishes

In a year like 2020, it’s been the determination and good humor of our Spool that has inspired us to do more and be better.

Join us as we pass around our gratitude for everyone who made 2020 memorable in all the good ways.

Loree Lipstein

January 12, 2021

A Thread Thanksgiving

A message of thanks from the Thread team to our Spool

At Thread, we are also thankful for sew much! With that very on-brand giggle now out of our system we offer this message of thanks.

On behalf of the entire Thread team, thank you for being an important member of our Spool.

Loree Lipstein

December 1, 2020