Thread Journal

Who Do You Want To Be?

Fundraising Copywriting that Builds Donor Identity

When you sit down to write, rather than asking, “What will make people give to us?” you should ask, “What are people saying about themselves when they give to us?”

Thread: What was this certification course and why did you want to take it?

Loree Lipstein

October 7, 2020

4 Tactics for Refreshing Your Gen Ops Grants

Writing general operating support grants doesn’t need to be a repetitive struggle.

The rub about writing general operating support grants, especially to loyal, repeat funders year after year, is that they cover the essentials of your organization, and the essentials of your organization don’t typically change very much year to year.

So how do you write a general operating support proposal that sounds refreshed when the bulk of your content is stable and evergreen to your nonprofit’s mission and work?

Loree Lipstein

October 5, 2020

Cheers to Doing the Work

Thread Principal and Founder Loree Lipstein Reflects on Thread’s 5th Anniversary

The value of an anniversary is in creating a communal opportunity to pause and recall all the experiences and change that have happened since the last moment of reflection.


Way back in February,

Loree Lipstein

September 24, 2020

Analysis and Adaptation: Executing Strong Fundraising Campaigns

A conversation with Daryl Byler, Development Director, DC Bar Foundation

Do a debrief after each campaign to assess what is working well (and should continue as is) and what needs tweaking.

Thread: The DC Bar Foundation executes multiple unique fundraising campaigns annually. What balance do you try to strike between refreshing your campaigns while also not totally reinventing the wheel each year?

Loree Lipstein

July 20, 2020

Segmenting: Your Superpower of Choice this Year

Your EOY campaign absolutely needs segmentation to be successful in 2020

There is so much community need competing for attention this year that personalization needs to be your most important priority for the 2020 EOY giving season

A common joke to emerge from living in a pandemic is that no one knows what day it is anymore.

Loree Lipstein

July 17, 2020

Corporate Partnerships – Moving Beyond Event Sponsorships

A roadmap for navigating the preferred new model of how corporations support community causes

Once upon a time, corporate funding for nonprofits came mainly in the form of sponsorship for special events, such as galas and walks, etc. Nonprofits set menus of available benefits at different price points, and companies supported an event at their desired level of brand exposure and budget.

Loree Lipstein

June 24, 2020

What You Should Learn from #GivingTuesdayNow

Whether you participated in it or not, #GivingTuesdayNow offers lessons for all of us

As we share some key takeaways from #GivingTuesdayNow’s overall performance, we have renewed confidence in our message that your organization will live to fundraise another day.

When GivingTuesday announced the special #GivingTuesdayNow campaign in reaction to the Covid-19 crisis,

Loree Lipstein

May 18, 2020

Three Hopeful and Helpful Reminders from the Great Recession

Thread Director Holly Richardson highlights three key takeaways from Nonprofit Quarterly's data analysis of the Great Recession

Remember when the economy fell apart back in 2008-2009? Hard to forget, we know. However, a new piece from the Nonprofit Quarterly makes the case that nonprofits weather economic storms better than our for-profit friends.

Interspersed with the anxiety of living through a pandemic are moments of wonderful levity.

Loree Lipstein

April 17, 2020

Using Video for Next-Level Relationship-Building

A conversation with the team at CauseVid

It’s simple. People give to people, and people engage with people they know. Video is more personal, communicative, and opens a dialogue better than most other modes of communication.

Thread: As fundraisers, we’re always focusing on storytelling.

Loree Lipstein

April 16, 2020

How Can We Help?

In these times of crisis, the Thread Strategies team is here for you, our community of partners and friends.

How can we help?

You can plan on hearing that question a lot from us over the coming weeks and months.

There’s so much we don’t know about how the Covid-19 crisis will resolve, but we do know it will upset nonprofits’ well laid plans for 2020.

Loree Lipstein

March 18, 2020