Thread Principal Taryn Deaton has strategized, executed, and evaluated scores of EOY campaigns over her long and diverse career. In this Spotlight on our Spool, Taryn shares several of her most important tips and reminders to make the most of your EOY campaign.

Holly Richardson

September 10, 2021

The Sweet Spot framework considers your goal as the overlap in the Venn diagram of three different circles: money (how much do you need to raise), people (who are you asking, why, and how), and motivation (why should your people give you money?

Loree Lipstein

August 23, 2021

Your donors power your nonprofit’s mission. Make the most of your relationships with them by leveraging prospect research to raise greater and more donations.

Nonprofits rely on the generosity of others to drive their missions forward.

Loree Lipstein

July 26, 2021

Especially as we fundraisers begin preparing for the EOY giving season, we can’t forget the importance of the small and mid-level donor in our planning and strategies. They are the bedrock of so many fundraising programs, and they deserve our attention and celebration just as much,

Holly Richardson

July 9, 2021

Nonprofits still think of digital tools as primarily transactional. Send an email with a donate button, get money. Post on social media, get likes or clicks. They don’t see it for what it is – a powerful way to build a community around your cause,

Holly Richardson

June 3, 2021

We’re all on a wave of increased revenue from digital sources. But to ride this wave to shore, you need to start improving your email fundraising game.

We trust that by now you’ve read the 2020 Spool to Sphere Comparison.

Loree Lipstein

May 25, 2021

By having the full picture, we can make better long-term strategic decisions on who to contact, what to ask of them and how best to contact them. And, most importantly, it helps us be able to talk with donors about their relationship with SJCS based on accurate information.

Loree Lipstein

April 13, 2021

This short report breaks down how community-based nonprofits, like the organizations that largely comprise the Thread community, or our “Spool” as we like to call it, fare against broader trends and best practices during the all-important end-of-year (EOY) giving season

Loree Lipstein

March 25, 2021

In our experience, when nonprofits fall down in their fundraising, it’s often a function of poor operations. In their eagerness to raise the dollars needed to make their budgets, they don’t take the time to properly set their systems and train their people.

Loree Lipstein

February 26, 2021

We need to talk about a donor’s/funder’s connection to the community, the collective. The work that we do is not only made possible by donors; it’s made possible by a full-on community of staff, partners, other funders, volunteers, board members,

Loree Lipstein

January 14, 2021