Thread Journal

3 Tips for Nonprofit Startups Looking for Funding

This post originally appeared on the CASE at Duke Blog on June 9

A March 8, 2014 New York Times article highlighted the rapid growth of the nonprofit sector, citing an Urban League study that determined that during the 10-year period between 2001 – 2011, the number of nonprofits in the US grew 25%, far out-pacing the growth of for-profit organizations, which grew at just 0.5%. While overall […]

Read more

Tying Everything Together

The Story Behind the Thread Brand Identity

A trademark (a.k.a. “logo”) is the symbol by which an organization represents itself. While the foundation of successful brand identity often starts with a simple graphic element, it derives meaning from the principles that inspire it, becoming more than the sum of its parts. Consider the Nike “swoosh.” For some, it could represent the winged […]

Read more